Grocery stores vary considerably, from large chains to small local markets. Regardless of the size of your store, however, you should be actively-marketing to reach a greater number of customers. A well-rounded variety of promotional techniques produces the best result as your customers will come from many different places. Putting all of your eggs in one basket means you’ll leave a lot on the table.
- Useful Coupons-How many times do customers go to the grocery store and see coupons for buy three of X product and save 25¢, or toilet paper that’s buy-two-get-one free when you buy the 24-pack? How many people need three rolls of aluminum foil, after all? Offer your customers useful coupons-ones they can actually redeem, without any fine print. If customers don’t see value in your coupons, they’ll just throw them away, and you’re wasting paper. russian grocery store
- Game-Day Specials-Major sporting events mean that your store will be busy, and you probably know that. Hang a vinyl banner in front of your store promoting a game-day special to get the sports fans inside for a great deal. Offer specials on popular game food, like chips-and-dip, oven pizza, and soda, and make sure it’s up-front where all your shoppers can easily-grab it before checking out. For big games like the Super Bowl, create a combo pack-if the customer, for instance, buys three pizzas, he gets soda and chips for free.
- Fresh Focus-Lately the fresh, organic grocery market has been booming. If your store doesn’t have anything to offer consumers searching for these products, it’s time to reevaluate your inventory selection. Organic products demand a premium, so they can be a great source of revenue for your store. Use wall decals or even a large poster to clearly-define your organic section so customers know exactly where to find these products.
- Delivery-For small markets and specialty grocers, home delivery can help you stay competitive. If you have the infrastructure to add this service to your larger store, it can definitely be a success for you as well. Customers can call to place their order or use your website, and then have an employee deliver groceries to their door. Make sure you use car magnets or car decals on your delivery vehicle so other drivers will see that you offer the service!
- Focus Groups-When you’re looking for new ideas or thinking of adding new products, always consult with your customers. Contact them in the store or even via direct mail to request their participation in a market research study. Not only does this give you ideas directly from the end-user of your products, it also makes those customers feel valued and empowered, which increases their loyalty to your store.
Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.